About the Client
SS7 is an innovative, rapidly evolving fashion retail brand with a decade-long presence in the market. Having gained a solid following on Amazon and eBay, the company consistently launches fresh, trendy styles targeting fashion-conscious millennials. SS7 aims to empower women and make them feel comfortable in their clothing choices by offering high-quality, fashionable merchandise at affordable prices. A team of seasoned professionals with over 20 years of retail experience in customer service works diligently to create intricate, stylish, and timeless designs that inspire both men and women of all ages.
The Challenge
As a progressive clothing brand, SS7 Clothing had built a dedicated customer base by trading exclusively on third-party vendor platforms like Amazon and eBay. The company faced the challenge of expanding and strengthening its brand by promoting sales and marketing through their own e-commerce platform, which needed to stand out from well-established competitors. Developing a bespoke e-commerce channel would provide the brand with valuable insights into user demographics, behavior, and preferences. The website had to be designed to accommodate increasing sales traffic and foster customer loyalty, offering an attractive, user-friendly interface that customers would trust and appreciate.
Another crucial challenge involved integrating SS7's existing product database of over 7,000 items with the new site. The inventory management system used for eBay and Amazon had to be centralized and synchronized with the website. Building a fully integrated, customizable, and scalable website was just the beginning; a robust online marketing strategy was necessary to drive visitor numbers and cultivate customer loyalty.
The Solution
Cosmo's team of skilled software developers and digital marketers devised a comprehensive solution that encompassed SS7's exclusive online shopping website, built using Magento 2.3 and integrated with Linnworks, the brand's centralized inventory management system. Keeping the target audience in mind, Cosmo established a vibrant, engaging website design and set signature design guidelines for the website, social media, advertisements, and email marketing, ensuring regular updates with the latest trends and styles.
Cosmo efforts didn't stop there. To solidify SS7's online presence, the team created and executed a competitive online marketing strategy across various platforms, from social media to email marketing. Search Engine Optimization (SEO) played a crucial role in enhancing SS7's online visibility, enabling the site to rank higher in search results for targeted keywords and building customer trust in the brand.
In the first month after the new site's launch, SS7 garnered 500+ Instagram followers, 400+ Facebook followers, and 300+ Twitter followers, with Instagram impressions surpassing 480,000 and Facebook impressions exceeding 500,000, laying a strong foundation for ongoing growth and profitability.
The Result
The all-encompassing website development and digital marketing strategy designed and implemented by Cosmo set SS7 on a trajectory of success.
"After dominating eBay and Amazon, SS7 Clothing's next logical step was to launch its own scalable online shopping platform. The challenge lay in standing out and competing in an already saturated market. Cosmo stepped in, offering a benchmarked proposal encompassing technology and design options, as well as target-driven traffic and sales projections in a SMART project plan. The open lines of communication and consistently high-quality work resulted in a professional online shopping store created with Magento 2.3 and integrated with our existing back office, Linnworks.
Client's Feedback
"Working with Cosmo meant having a custom-built website adhering to SEO requirements, and they took responsibility for promoting it. Our unique online presence now competes with top-tier competitors, delivering added customer value. Our experience with Cosmo has been exceptional. The team understood our needs, making every possible effort to provide a successful end-to-end service. They're patient, cooperative, and highly skilled, and I wholeheartedly recommend them." - Nazaket Khan, Director of SS7 Clothing
